Bill's Blog

blog |bläg|
a Web site on which an individual or group of users produces an ongoing narrative : Most of his work colleagues were unaware of his blog until recently.

verb (blogged, blogging) [ intrans. ]
add new material to or regularly update a blog.

blogger noun

ORIGIN a shortening of WEBLOG.
Picture of William (a.k.a. Bill)

26 July 2014

Today's topic: Logo Logic

logotype |ˈlôgəˌtīp; ˈlägə-|
noun Printing
a single piece of type that prints a word or group of separate letters.
• a single piece of type that prints a logo or emblem.
• a logo.
ORIGIN early 19th cent.: from Greek logos 'word' + type .

logo |ˈlōgō|
noun ( pl. -gos)
a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc. : the Olympic logo was emblazoned across the tracksuits.

A business or calling card is about the most portable way we humans have devised to share information. Most bear contact information in addition to a message and a logo.

When it comes right down to it, it comes right down to the logo which is to say its the singular element that sets one card apart from the rest. Picture ID in its purest form, like the photo on a driver's license, as unique as your fingerprint, a logo carries a lot of weight... so consider it completely and seriously.

Seriously, what were they thinking? Have you ever asked yourself that while looking at a logo. I have.


auto logo

The names have been changed to protect the innocent, uh... make that the name's been removed from this logo to protect the innocent. Beneath its outward appearance you can see the symbol its intended to represent but all that depends on how you look at it. If your attention is fixed solely 'on' the logo it seems to go on forever.


auto logo with car

From a slightly different perspective, from under or in front of the logo it has an an entirely different visual impact. Impact? As the sports car races toward the opening in the logo, well let's just say I have a very bad feeling about this.

Until next time...

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< A Familiar Stranger
In 1977 while attending the Maryland Institute College of Art, I snapped the above pair of photos for a 'People Picture' assignment during my first ever photography course. At the time I was employed by Crown Central Petroleum which had a full service... Read More


Logo Logic 2 >
'We hold these truths to be self-evident, that all men are created equal'... Self-evident. Not needing to be demonstrated or explained; obvious. Should a logo be self-evident?... Read More



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